MAZDA KODO Design: The Allure of MAZDA Vehicles

2024 Mazda CX-90 Front Grill

While Mazda vehicles may be best known for their top-notch performance and state-of-the-art features, their extraordinary craftsmanship and alluring design put them in a class of their own. Mazda designers begin the process by creating an ideal form that truly represents the beauty of life. The attention to detail needed to bring the Mazda KODO design to life is unlike anything else in the segment. Explore the intriguing Mazda KODO design language below, then see it in person with a visit to Modern Mazda in Thomaston.



MAZDA KODO: Soul of Motion Design Theme

The Mazda KODO: Soul of Motion design theme was developed by Ikuo Maeda, who is the Executive Officer and General Manager of Mazda’s Design Division. To achieve his vision, Mazda designers and modelers follow an innovative process called Exploratory Preparation. First, designers will create objects with different forms to represent a person’s emotions when seeing a vehicle. Once an emotion has been defined, designers work on correlating sketches. During the modeling stage that follows, the modeler and designer collaborate to develop a 3D form. The form is then painstakingly sculpted in clay until every detail is perfect.

Mazda KODO design made its debut in 2010 with the release of the Mazda CX-5. The full lineup now has elements of the Mazda KODO design language. The idea behind Mazda KODO design is to construct the appearance of movement in an object that is at rest. The translation for the word Kodo is “heartbeat,” which is quite fitting. The word represents motion as well as the “soul” that has been ingrained in the design of the vehicle.

Visit Modern Mazda to Experience MAZDA Precision

We can’t wait for you to see the Mazda KODO design language for yourself. Mazda proves that beauty, innovation, and quality do not have to cost a fortune. Visit our showroom today or contact us for more information. We encourage you to set up a test drive so you can see just how a new Mazda will take your everyday Hartford-area driving experience to the next level. You can also continue your research to find the right Mazda model for your driving needs in Watertown and Torrington.


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